The client approached Nos Praesenti to create a new identity from scratch together with packaging, and signage for their first franchise type business. The restaurant needed to appeal the pleasure of sweet dessert time, the takeaway as well as people looking to enjoy melted chocolate.
Melted chocolate and sweet guilty pleasures
Inspired by melted chocolate and sweet guilty pleasures we created the name Chocoloco accompanied with the elements and patterns which were used across the identity on the packaging and printed items at different scales.
The plating, moreover, was designed and costume made based on the brand's color palette and the mood around the whole concept of dessert time.