Bit by Bit

Strategy & Solution: The product requires self-motivation, and we are dealing with Millenials and Gen Z as the primary target. Therefore, it was essential to employ a strategy that reminds and warmly invites the audience to reflect on their habits and introduce the product as a simple solution to overcome the undesirable or improve the good practices. We divided habits into categories: ''ignored', ''hidden'', ''common'' and ''good''. The focus is to reveal ignored rituals and their impact and outline as many hidden habits as well as the most common ones while enhancing what's good. We use real-time characters that would keep multiplying, with everyday lifestyles whose practices became their nicknames. Creating scenes where the audience can find themselves and help enable them to recall their habits by illustrating different patterns with a familiar vibe and a friendly tone of voice. The original characters are presented with the brand's emblem, the yellow circle symbolizing hope and action towards improvement, and used as stickers, Instagram personalized filters and on other social platforms for the audience to play. Moreover, the #BitbyBit Challenge was designed for anyone worldwide to participate on social media by simply tagging HabitMap on any yellow circle around them. The overall strategy presents real-life issues while stimulating encouragement to take action, leaving the audience with an optimistic vibe that a simple tool can help you achieve a significant change while having fun.