Kinder Chic – Urban Cars
FMCG
Retail
Industry
Services
Naming
Branding
Visual Identity
Packaging Design
Marketing
The client contacted Nos Praesenti asking to create a Back to School (BTS) portfolio from scratch, to design brand new characters and the mechanism for a different concept backpack for their BTS collection.
We started our project by first using the best elements of design possible. This is an insight on how the trolley first looked, then, further on the page, you will see the final product.
The front and back view with the reflecting labels.
Elements like buckles, zippers and emblems that help designing the product
The side view with the embosed logo.
Illustrations created for the front of the backpacks.
1st illustration
2nd illustration
3rd illustration
Kinder Chic and Urban Cars each have three characters of their own created by Nos Prasenti.
The finished backpacks with all the details, prints and textures in place.
The finished products
The main drawings on the front and small details of butterflies on the side and stripes.
We came up with an interchangeable mechanism together with the producer so kids can change the main interface of their backpack by choice. The whole collection was of success and continues to be.
4th illustration
5th illustration
6th illustration
The finished products with the second artwork that focuses on the main characters.
The main drawings on the front and small details of cars on the side and stripes.
1st illustration
2nd illustration
3rd illustration
